XOXO, DOMINIQUE: BELIEVE
BRIEF
Develop a high-fashion brand, and product line for Papyrus Retail, incorporating hand-painted florals, peacock visuals, and inspiring messages to create an elegant, fashion-forward range.
SOLUTION
Palette and brush in hand, we created a toolkit that sparked the evolution of the XOXO, Dominique product and brand launch.
SERVICES & SUPPORT
Branding , Creative Direction, Illustration, Messaging, Packaging, Product, Strategy
Creative Direction: Garry Booth, Sharon Bogdanski
Crafting Elegance from Every Stroke
Faced with creating a high-fashion brand for Papyrus Retail, we embraced the opportunity with both hands, literally. Brushstrokes became products; colors morphed into a brand - XOXO, Dominique. Captions like "Believe in the Impossible" breathed life into our creations, resulting in a range that was as emotionally engaging as it was visually stunning.
