WWE
BRIEF
Create an engaging campaign for the launch of WWE products, using authentic fan language to connect with existing and new audiences and boost product sales.
SOLUTION
We took this challenge by the horns, building a mini wrestling ring and bringing in real-life elements, like a live rattlesnake handler for Stone Cold Steve Austin!
SERVICES & SUPPORT
Branding , Campaigns, Creative Direction, Experiential, Illustration, Messaging, Packaging, Product, Strategy
Creative Direction: Garry Booth
Graphic Design: Travis Naman, Ashley Beasley
Photo / Video: Jose Prado, Jimmy Cheng
Producer/ Stylist: Macie Day
Where Legends Live On
Wrestling legends, childhood heroes, and a 2-feet wide wrestling ring (handcrafted by Jose Prado) - that's what it took to create our campaign. We engaged with real-life elements, even going as far as getting a live rattlesnake handler for Stone Cold Steve Austin! We didn't just create a campaign; we created an experience, a trip down memory lane for every wrestling fan out there. The result? A surge in product sales and a connection with both existing and new audiences.
Producing Ringside Rumbles
Strap in, folks! This WWE Campaign video is a rollercoaster ride of high-octane wrestling action. We've got mini wrestling rings, models decked out to match the coolers, and iconic poses that'll take you right back to the golden era of wrestling. Oh, and did we mention our Hulk Hogan look-alike ripping his shirt off? Talk about nailing the brief with a flying leg drop!
CHAMPIONSHIP BELT
We've chosen a standout model, his muscles shining under lights inspired by the thrill of the fight. He's wearing our WWE Championship belt fanny pack cooler - a symbol of success and keeping cool. Sparks fly with each flex, turning up the heat. We're not just making content here, we're telling powerful stories.
Cooler Reigns Supreme
Brace yourself for the spark that started a blaze! The WWE Championship belt cooler launch wasn't just successful, it was a knockout in Igloo's licensed history. Our campaign packed a punch, flaunting the product's fierce style and function. It starred a chiseled model, the cooler slung over his shoulder - a symbol of victory.
STONE COLD STEVE AUSTIN
Fasten your seat belts! Our WWE campaign catapulted Stone Cold Steve Austin, the fearless Texan with guts of steel and a blow that could knock out a bull, right through your living room window. We joined forces with El Segundo Brewing Company to pack your cooler with Stone Cold's signature brew. We kept the campaign assets simple but bold: showcasing the product raw, real, and ready to raise hell.
TREATMENT
From a raw treatment to a visually stunning comp, we've crafted a roadmap that's as gutsy as the man himself. Add in a storyboard that's all dynamic frames and daring angles, and you've got a product release campaign that nods to the hell-raising attitude of Stone Cold.
100% STONE COLD WHOOP ASS
Right from the start, the sound of shattering glass jolts you into action. As you dive deeper, the nostalgia hits hard with '90s-style glitchy transitions that transport you back to the golden era of wrestling. And then, the madness unfolds - beer cans smashing together in a symphony of chaos, so powerful it blew one of our strobes to smithereens during shooting!
RATTLESNAKE
Our Stone Cold campaign had a wild twist - featuring a live, venomous rattlesnake. Teaming up with So-Cal Rattlesnake removal, we ventured into a dusty terrain, armed with tumbleweed and a tight crew, with fearless Jimmy Cheng behind the lens. Risks? Plenty. But did that deter us? Not one bite — ahem, bit.
