WHATABURGER
BRIEF
Forge a distinctive campaign for Igloo's licensed Whataburger products, combining authenticity, humor, and community engagement to match the iconic brand.
SOLUTION
We chose to shoot on location at a Whataburger, leveraging the lens skills of Syed Taqi Abbas and working closely with a local Whataburger consultant to infuse authenticity and local flavor into the campaign.
SERVICES & SUPPORT
Campaigns, Creative Direction, Messaging, Strategy
Creative Direction: Garry Booth
Graphic Design: Ashley Beasley
Photo / Video: Syed Taqi Abbas
Whataburger Consult: Jennifer Osowski
Additional Support: Charles Byrd
Bigger, Bolder, Texas-er
When Igloo commissioned us for their Whataburger licensed products campaign, we knew it had to be special. So, we packed our bags and set up camp at a Whataburger location in Texas, close to Igloo headquarters. With Syed Taqi Abbas behind the lens, and guidance from a local Whataburger consultant, we captured moments that were as deliciously Texan as the brand itself. From a Napoleon Dynamite-esque fanny pack brimming with food, to a quirky contest of guessing how many burgers could fit into a playmate - the prize? A year's supply of Whataburger!
