U BRANDS
BRIEF
Propel Ben Hoch and Mike Cerillo's business into a comprehensive stationery brand, transforming desk accessories and filing systems for mass markets and beyond.
SOLUTION
We dove headfirst into the challenge, leveraging our inventive prowess to design a line of products that would disrupt the norm in stores like Target and Wal-Mart.
SERVICES & SUPPORT
Branding , Creative Direction, Messaging, Packaging, Product, Strategy
Creative Direction: Jason Deily, Josh Goldfarb
Creative: Garry Booth, Nick Marquez, Daniel Chae
From Scribbles to Success
Our team, brimming with industrial design prowess and creative acumen, spearheaded the metamorphosis of U Brands from a modest idea to a force to be reckoned with in every major market. From hipster hubs like Urban Outfitters to small boutiques, club, and mass, U Brands' presence resonated. Even back-to-school season saw our influence, as U Brands dominated locker design at Target with "Locker Style". The birth of a brand system, a distinct product voice, and a grand vision alongside the gifted teams at U Brands marked a thrilling milestone in our journey.
