THE BEATLES
BRIEF
Drum up captivating campaigns inspired by the timeless Beatles' classics "Let it Be" and "Yellow Submarine," that resonate with music lovers.
SOLUTION
"Let it Be" saw us orchestrating a rooftop concert complete with tasteful touches of graphic design, vintage film nuances and an acoustic guitar. For "Yellow Submarine," we played a different chord, introducing a custom-painted yellow piano amidst a surrealistic sunflower field.
SERVICES & SUPPORT
Campaigns, Creative Direction, Messaging, Strategy
Creative Direction: Garry Booth
Graphic Design: Travis Naman, Ashley Beasley
Photo / Video: Jose Prado, Max Hall
Producer / Stylist: Macie Day
Music Production: Naman Studios
Striking the Chords
For the "Let it Be" campaign, our team planned a rooftop photo and video shoot, weaving together elements of graphic design, vintage film nuances, and an acoustic guitar. The release coincided with Peter Jackson's Beatles documentary "Get Back," enabling us to echo the Beatles' final rooftop concert. "Yellow Submarine" saw us stepping into the surreal, introducing a custom-painted yellow piano amidst a field of sunflowers.
ROOFTOP CONCERT INSPIRED
The Beatles' final rooftop concert was an unvarnished display of their musical talent, playing fresh tunes to a spontaneous audience amidst the urban pulse of London. This stirred the inspiration pot for our "Let it Be" Igloo playmate rooftop photoshoot. To add some rhythm to this promo video, Naman Studios dialed up a tailor-made soundtrack that fits just right. In the spirit of creativity and boldness, we strive to put a fresh spin on things and keep the entrepreneurial spirit alive.
YELLOW SUBMARINE
In an attempt to mirror the surrealistic magic of the "Yellow Submarine" movie and album, we introduced symbolic visuals like sunflowers and a custom-painted yellow piano. We collaborated with the beverage company Sound, whose can design was the perfect addition to our campaign. The shoot took place at Tanaka Farms' sunflower field, creating a surreal ambiance.
THE YELLOW PIANO
We found a $50 piano online (it was tuned pretty well too!), loaded it up in the back of a truck, and painted it yellow back at the Igloo office. It’s these behind-the-scenes efforts that add a unique touch to our shoots, and we always ensure it’s done within budget.
