TAG ALONG TOO
BRIEF
Propel Igloo's Tag Along Too back to the limelight, a 90s classic reborn. Craft a vibrant, playful campaign that highlights its unique, portable design, setting it apart from other coolers.
SOLUTION
We chose to celebrate the cooler's strap, a standout feature, by enveloping our model in ribbons of vibrant color. For the grapefruit variant, we peppered the scene with quirky fruit illustrations.
SERVICES & SUPPORT
Branding , Campaigns, Creative Direction, Experiential, Illustration, Messaging, Packaging, Product, Strategy
Creative Direction: Garry Booth
Graphic Design: Ashley Beasley
Photo / Video: Jose Prado
Producer / Stylist: Macie Day
Additional Support: Jake Pollgreen
a colorful celebration
We reinvented the cooler narrative with Igloo's Tag Along Too, turning it into a symbol of vibrant fun, stylish utility, and hands-free adventure. We built a story around the product's strap, transforming it into a visual motif of convenience and creativity. Our campaign didn't just promote a product; it promoted a lifestyle – a bold embrace of color, convenience, and shared moments of joy.
SUNLIT ADVENTURES
Join a family on a sun-kissed escapade as they swing their Tag Along Too cooler into a day of laughter, exploration, and chilled delights, perfectly encapsulating the spirit of carefree adventure.
