STAR WARS
BRIEF
Design a compelling campaign for the Star Wars initiative, incorporating the galactic essence while keeping the product at the forefront, akin to navigating through the Death Star's trenches.
SOLUTION
Emulating Yoda, we sought wisdom in unexpected places. We located an LA recording studio that echoed a Star Wars spacecraft. Using calculated lighting and talent picks, we curated a product showcase from a galaxy far, far away.
SERVICES & SUPPORT
Campaigns, Creative Direction, Messaging, Strategy
Creative Direction: Garry Booth
Graphic Design: Travis Naman, Ashley Beasley
Photo / Video: Jose Prado
Producer / Stylist: Macie Day
We Don't Need Luck
The challenge was as daunting as facing Darth Vader himself: to craft a campaign for the Star Wars initiative that was as grand as a galaxy far, far away, yet kept the product as the center of gravity. We found our sanctuary in an LA recording studio that hummed with the energy of a Star Wars spacecraft. Our lighting and talent choices were as precise as a Jedi's mind trick, resulting in a product showcase that was as bold as a Corellian smuggler and as innovative as an astromech droid.
LOCATION SCOUTING
Our chosen battlefield was an LA recording studio, camouflaged to mirror the interior of a Star Wars spaceship - the perfect backdrop for our interstellar escapade.
MODEL AND STYLING INSPIRATION
Our models drew inspiration from the formidable Leia and Vader, their outfits and props reflecting the iconic characters. A speckled black shirt captured the essence of the starfield, while a white gown and braids became a tribute to our favorite princess.
BEHIND THE SCENES
We rejuvenated Igloo's iconic KoolTunes, first released in 1989, with a rambunctious house party. Kegs, beer pong, and that one brave soul bellyflopping into the pool fully clothed. We were obviously inspired by gritty grainy single-use cameras and the first wave of digital camcorders. Who wouldn't want to party with this crew?
