REACTOR
BRIEF
Introduce the Reactor line, demonstrating its outstanding USPs like quality, affordability, ice retention, and leak-proof features authentically within an outdoor setting.
SOLUTION
We threw the Reactor line into the wild and watched it thrive. From land escapades to sea adventures, our talent directed the show, capturing those golden moments of camaraderie. Bass fishing superstar Jacob Wheeler, Realtree camo, all came into play, while the studio shots brought out the 'color block look,' we fondly coined.
SERVICES & SUPPORT
Branding , Campaigns, Creative Direction, Illustration, Messaging, Strategy
Creative Direction: Garry Booth
Graphic Design: Travis Naman
Photo / Video: Jose Prado, Jake Pollgreen
Producer / Stylist: Macie Day
Ambassador: Jacob Wheeler
into the wilderness
We embraced the wild and let our talent take the lead. Bass fishing legend Jacob Wheeler and Realtree camo became part of our narrative, while our studio shots highlighted the unique 'color block look.' The result? A campaign as untamed and dynamic as the great outdoors itself.
THE TREATMENT
We sketched out rough storyboards, visualizing the campaign's vibe even before choosing the location or talent. A glimpse of what could be, waiting to be realized.
LONG FORM VIDEO
Our long form video integrated storytelling and lifestyle nuances, letting the product sparkle without overshadowing the narrative. A symphony of adventure and authenticity.
SHORT FORM VIDEO
Our short form video, or what we prefer to call the "quick cut style," seized attention. With rapid cuts and scene shifts, viewers were drawn to watch multiple times, boosting view count and social media engagement.
Jacob Wheeler doesn't just fish; he makes history while doing it. He holds the Bass Pro Tour record for the heaviest single-day weight, catching 47 bass totaling an impressive 165 pounds, 1 ounce. Our partnership with Realtree and bass fishing icon Jacob Wheeler was a match made in heaven. His charisma and expertise added a whole new dimension to the campaign.
Photos courtesy of Jacob Wheeler
STUDIO COLOR STORY
Our in-house photography highlighted the 'color block look.' Close-ups and snug shots featuring water drops emphasized the product's resistance to water. It was a visual spectacle, in which you would often hear us say to eachother, “it looks like a rendering…” on set.
