PARKS PROJECT
BRIEF
Lead a partnership between Igloo and Parks Project, emphasizing their commitment to sustainability and preserving national parks.
SOLUTION
We embarked on two distinct campaigns. One, in collaboration with creative duo Kirk and Amber Dianda (aka Summer WInter), captured the essence of Parks Project amidst mossy riverbeds and waterfalls. The other showcased a nostalgic camper, decked out with camping gear, ready to traverse the National Parks.
SERVICES & SUPPORT
Campaigns, Creative Direction, Illustration, Messaging, Strategy
Creative Direction: Garry Booth
Graphic Design: Ashley Beasley
Photo / Video: Summer Winter, Jose Prado
Producer /Stylist: Macie Day
Preserving Today for Tomorrow's Adventure
With Brian Garafalow at the helm, Igloo was steadfast in its commitment to sustainability. It was a natural fit to join forces with Parks Project, a champion for preserving our treasured national parks for future generations.We set to work, crafting two distinctive campaigns. The first, in partnership with Kirk and Amber Dianda, captured the essence of Parks Project against a backdrop of the grandeur of the Pacific Northwest. The second campaign was a nostalgic nod to the golden era of camping - a vintage camper, decked out with camping gear, ready to embark on an epic tour of the National Parks.
OPPORTUNITIES FOR GROWTH
There's a certain thrill in rubbing shoulders with the creatively gifted - it's like striking a match in a room filled with fireworks. Creative group Summer Winter proposed we should yank the artwork off the product and let it dance around in the wild. And just like that, we birthed a beast of animation that breaks the Igloo mold and struts its stuff on an entirely new stage.
NATIONAL PARKS
In our quest for the perfect aura to infuse into the Parks Project playmate, adorned with the illustrious National Parks, we struck gold in an endearingly retro camper trailer. It's a vibe that harks back to simpler times, yet packs a punch of nostalgia that's impossible to ignore.
And here's a nugget of green wisdom for you - every Igloo Parks Project cooler springs to life from Igloo's Ecocool playmate. In plain speak, it's lovingly crafted from post-consumer recycled (PCR) resin. A bit of the old, reborn into something thrillingly new. Now, isn't that a slice of cool?
