ORNATE AND OMINOUS
BRIEF
Weave a captivating Halloween product line for Papyrus Retail, blending high-fashion with brocade, baroque, and eerie charm to create a stylish blend.
SOLUTION
We built everything from the ground up. From mood boards and daring color palettes, from form and function to hand-painted seamless repeat patterns. Packaging got the Midas touch - gold foil and an ornate spot varnish. The result? A hair-raisingly chic product line that's devilishly fashionable.
SERVICES & SUPPORT
Branding , Creative Direction, Illustration, Messaging, Packaging, Product, Strategy
Creative: Garry Booth
GHOULS NIGHT OUT
We aimed to weave together the majestic richness of brocade and baroque with a touch of eerie elegance. With a spirit of bold innovation, we started at ground zero. Our adventure was punctuated by vibrant mood boards, daring colour schemes, designs that masterfully balanced form and function, and hand-painted seamless repeat patterns. Packaging got the royal treatment with gold foil and intricate spot varnish. The end result? A devilishly stylish product line that made a bold statement.
