NASCAR
BRIEF
Unleash creativity for Nascar products, encapsulating the sport's heart, as essential as coolers at a tailgate.
SOLUTION
We put our pedal to the metal, embracing the thrill of the race as we immersed ourselves in the heart of race culture. Zipping around Sonoma Raceway on a golf cart, we captured the spirit of Nascar and the passion of its fans, crafting a series of campaigns that's as authentic as the rubber on the track.
SERVICES & SUPPORT
Campaigns, Creative Direction, Messaging, Strategy
Creative Direction: Garry Booth
Graphic Design: Travis Naman
Production: Ashley Beasley
Photo / Video: Jose Prado
Producer / Stylist: Macie Day
Full Throttle to the Finish Line
Our team found themselves right in the heart of the action at Sonoma Raceway, armed with all-access press passes and a thirst for authenticity. We explored every inch of the track via golf carts, capturing the vibrant culture and thrilling atmosphere. From meeting legendary drivers to witnessing the photo finish camera up close, we gathered incredible content which drove the creation of our authentic and captivating campaigns.
