MONSTER JAM
BRIEF
Launch dual coolers for Monster Jam, incorporating elements of their thrilling brand and bringing the coolers 'to the dirt'.
SOLUTION
We orchestrate a dynamic product launch, taking coolers on a ride of spins, can crushes, and aerial throws across rugged terrain.
SERVICES & SUPPORT
Campaigns, Creative Direction, Messaging, Strategy
Creative Direction: Garry Booth
Graphic Design: Ashley Beasley
Photo / Video: Jose Prado
Producer / Stylist: Macie Day
Additional Support: Jake Pollgreen
Thrills, Chills, and Monster Jam Spills
Launching Monster Jam's dual coolers was no ordinary task. We brought the coolers 'to the dirt', spinning them like tops, crushing cans, throwing them around, and heaving them across rocky terrains. Our engaging video, narrated by the official Monster Jam voice, brought the coolers to life. The result was a product launch that mirrored the thrill and excitement of a Monster Jam event.
THE THUMBNAIL SKETCH
Our creative journey started with a quick thumbnail sketch, capturing the essence of our idea. It's proof that creativity can spark anywhere and needs to be captured swiftly.
LUKEWARM DRINKS, DEMOLISHED
Our campaign video featured the coolers in action-packed stunts, with commentary from the official Monster Jam voice. Here's a fun fact: we got to experience a Monster Jam event first-hand, thanks to complimentary tickets from the team!
