MARVEL HEROES
BRIEF
Design a distinctive campaign for Marvel coolers, paying tribute to the iconic artwork.
SOLUTION
Taking our deep-rooted love for Marvel as a guiding light, we arranged an in-studio photoshoot that made the coolers appear as heroic as the characters they featured.
SERVICES & SUPPORT
Campaigns, Creative Direction, Messaging, Strategy
Creative Direction: Garry Booth
Graphic Design: Travis Naman, Lauren Chapluk
Photography: Jose Prado
Producer / Stylist: Macie Day
the Chill of Heroism
Our team, inspired by years of reading comic books and watching Marvel movies, embarked on a mission to create a campaign that's as unforgettable as the superheroes themselves. Through an in-studio photoshoot, we gave the coolers a heroic aura, complemented by a subtle halftone pattern and striking, nostalgic logo lockups. This campaign wasn't just about selling coolers; it was about bringing the magic of Marvel to everyday life.
