JEEP

BRIEF

Introduce a product collaboration between Jeep and Igloo coolers, igniting the adventurous spirit of their fans.

SOLUTION

We drove innovation right into the heart of the San Gorgonio Pass wind farm. Using a friend’s Jeep equipped with a rooftop tent, we crafted an authentic narrative of adventure that showcased the products in their natural habitat.

SERVICES & SUPPORT

Campaigns, Creative Direction, Illustration, Messaging, Strategy

Creative Direction: Garry Booth
Graphic Design: Ashley Beasley
Photo / Video: Jose Prado
Producer / Stylist: Macie Day
Additional Support: Jake Pollgreen

Navigating the Winds

We set course for the mesmerizing San Gorgonio Pass wind farm. Using a Jeep, decked out with a Poler rooftop tent, we crafted a riveting narrative of exploration. The graphic design, inspired by the products themselves, featured striking stickers smartly placed over digital assets. This creative execution resulted in an innovative campaign that deeply connected with the brand's adventurous audience.

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Highway Optional

An engaging short clip showcasing the Jeep exploring the desert terrain near the wind farm, embodying the spirit of wanderlust.