IRON MAIDEN
BRIEF
Create unique merchandise launches for Iron Maiden, drawing inspiration from their legendary records to create visuals that fans would appreciate.
SOLUTION
We pumped Maiden's tracks, revisited their legendary videos, and brewed a whirlwind of visuals. Scouting parking lots to recording studios, we even knocked together a killer black set for a special all-black playmate. Up the irons!
SERVICES & SUPPORT
Campaigns, Creative Direction, Messaging, Strategy
Creative Direction: Garry Booth
Graphic Design: Travis Naman, Sam Mitchell
Production: Ashley Beasley
Photo / Video: Jose Prado
Producer / Stylist: Macie Day
UNLEASH THE BEAST
With Iron Maiden as our co-conspirators, we composed a brand symphony that screamed 'metal' at every turn. The band, known for their unwavering artistic integrity, stamped their approval on each campaign, underscoring our inventive and daring spirit. We embraced Igloo's core ethos while striking a power chord with metalheads and Maiden devotees.
METAL PARKING LOT
We cranked our video campaign up to 11 with a gutsy remix inspired by the spirit of the classic VHS "Heavy Metal Parking Lot." Striking chords with Maiden's die-hards and toasting with Iron Maiden's Belgian-British brew, "Trooper". We're not just loud, we're thunderous!
PIECE OF MIND
Riffing off Iron Maiden's 1983 album "Piece of Mind,” our product launch struck with an all-black design with padded walls. In a lower corner on the back side of the album cover, there is this message: "No synthesizers or ulterior motives.” Our creative strategy? Same.
ALL THE EDDIES
Taking a cue from Eddy, Iron Maiden's fearless mascot who's been kicking ass since '75, we cranked up the volume in the studio for a product launch that pulsated with Maiden's untamed energy. Did you know Eddy's evolved from a Kabuki mask to a full-blown zombie? Or that he's been booted off stage for being too terrifying? Yeah, our campaign was a badass salute to this rock legend.
KOOLTUNES
Struck by the thunderous roar of an Iron Maiden gig, we crafted a product campaign that didn’t just echo, but blasted the band's live-wire energy. Enter Kool Tunes, Igloo Cooler's boombox-meets-ice-chest hybrid. And guess what? It's the perfect partner for Maiden's die-hard tailgaters! So buckle up, rockers – this ain't your grandma's cooler, it’s a coolness revolution!
