THE NOTORIOUS BIG
BRIEF
Engineer unique and creative campaigns for "Big Poppa" that strike a chord with his unique audience, proving that innovation knows no bounds.
SOLUTION
We brought the party to the campaign. Using a cost-efficient and versatile approach, we photographed a blank cooler from all angles, even placing an iPhone next to it. With a template and smart objects, the graphics could be changed in a flash.
SERVICES & SUPPORT
Campaigns, Creative Direction, Illustration, Messaging, Strategy
Creative Direction: Garry Booth
Graphic Design: Travis Naman
Photo / Video: Jose Prado
Producer / Stylist: Macie Day
MO MONEY MO PROBLEMS
When faced with creating a campaign for "Big Poppa", we didn't just step up to the plate, we brought the whole party. We used a blank cooler as our canvas, capturing it from every angle, iPhone included. We designed a template with smart objects allowing for on-the-fly graphic changes. For "Party and Bullsh*t", we showered the scene with custom Biggie bills, complete with an epic money blaster just off-frame. The result? Mock-ups that rival, if not surpass, new shoots every time, saving both time and money.
PARTY & BULLSH*T
For our "Party and Bullsh*t" campaign, we dialed up the fun factor. Imagine a deluge of custom Biggie bills, each one a tribute to the man himself, Notorious B.I.G. Just beyond the frame, there's a money blaster gun working overtime, firing out those bills like a birthday piñata bursting with treats. It was one of those days that feeds the soul – lively, full of laughter, a testament to Biggie's line, "Birthdays was the worst days, now we sip champagne when we thirsty." We brought the party, but not without a dash of strategy. Because that's us, daring yet grounded, always pushing boundaries while keeping the endgame in sight.
