IGLOO RETRO COLLECTIONS
BRIEF
Direct Igloo Cooler's "Retro" line, striking a balance between retro allure and modern sensibilities.
SOLUTION
Forge a dynamic blend of past and present, drawing cues from the roller rink, VHS workout videos, MTV, and beyond. Our inventive method infuses color, humor, and a hint of nostalgia across various mediums, including packaging, illustration, and video. We even create a playable video game.
SERVICES & SUPPORT
Branding , Campaigns, Creative Direction, Illustration, Messaging, Packaging, Product, Strategy
Creative Direction: Garry Booth
Graphic Design: Travis Naman, Ashley Beasley
Photo / Video: Jose Prado, Chris Gregson
Producer / Stylist: Macie Day
Video Game: Justin Shimrock, Charles Byrd, Chris Lang
Your Retro Ride to Coolness
With Igloo Coolers, we turned back time with a vibrant palette, a sense of humor, and a nostalgic nod to the past. Our creative efforts were on full display across various mediums, including graphic design, illustration, packaging, video, and even game design! Through a series of campaigns, colorway studies, and focus groups, we fine-tuned the voice and visuals for this beloved sub-brand. Bringing back much-loved '90s colorways (hello jade!) was a surefire hit, but our innovative approach to introducing new colors and formats really stole the show.
Back to the Beach
The Jade colorway is more than just a palette, it's a time machine. We cranked up the nostalgia dial, channeling the bold spirit of '90s beach life into a campaign as vibrant as the decade itself. We didn't just bring back a color, we brought back an era.
Feel the Burn, Enjoy the Chill
Richard Simmons and Susanne Summers would high-kick in approval. We took a jog down memory lane, all while curling Playmate coolers and sipping from the iconic 'Barrel of Fun'. Talk about a workout for the ages!
Boards and Beverages
Teaming up with the legendary Salba and pool shredders Tristan Rennie, Greyson Fletcher, Toby Ryan, and Chris Gregson, we put Igloo's Watermelon colorway on a radical ride. And our custom painted "Stay Cool" skate deck? That's the cherry on top of this bodacious sundae.
Roller Rink RendezvouS
Fountain Valley Skating Center (also the setting for an iconic Snoop Dogg video) provided the scenery for the yellow Retro colorway campaign. Partnering with roller wizards and tricksters, we crafted an MTV-worthy music video with a special song written and recorded by Naman Studios.
Coolers, CAns, and Coupon Codes
We partnered with illustrator extraordinaire Justin Shimrock and programmers Charles Byrd and Chris Lang to create a mind-blowing 8-bit side scroller for Igloo’s retro blue colorway. Chilly, Igloo's mascot, is ready to take on Mario and Sonic as he zips through Retro Land, gathering drinks for the ultimate shindig. Beat the game and bag yourself a nifty coupon code for all things retro cooler. How's that for a high score?
IT’S PARTY PACK TIME
Brace yourselves for "The Party Pack" - a dynamic quartet featuring Double Barrel Sling, Coolmates, Beerdolier, and KoolTunes! We took a ‘dynamite’ approach with some glitzy glamor shots. Casting and styling were our ace in the hole. Notice the custom air-brushed “Stay Cool” shirt? Just a taste of our attention to detail. Next stop, wallet-sized prints for our pals!
A KOOLTUNES KEGGER
We rejuvenated Igloo's iconic KoolTunes, first released in 1989, with a rambunctious house party. Kegs, beer pong, and a brave soul bellyflopping into the pool fully clothed. Our style? A gritty homage to grainy single-use cameras and the first wave of digital camcorders. Who wouldn't want to party with this crew?
