HELLO KITTY
BRIEF
Reimagine Sanrio's iconic Hello Kitty for new product launches, pushing creative boundaries.
SOLUTION
Conceive an imaginative, bold strategy that immerses us in Hello Kitty's universe for the 'Luxe' cooler bag launch, along with other products.
SERVICES & SUPPORT
Campaigns, Creative Direction, Messaging, Strategy
Creative Direction: Garry Booth
Graphic Design: Travis Naman, Sam Mitchell
Photo / Video: Jose Prado, Jimmy Cheng
Producer / Stylist: Macie Day
Talent: Hello Kitty
HELLO KITTY, HELLO LUXE
For the 'Luxe' cooler bag, we painted a world awash with pink, filled with balloons, sweet delights, and strawberry milk - a birthday bash like no other. This wasn't just about launching a product; it was about celebrating Hello Kitty's legacy, with a twist. With our bold approach, we didn't just create a campaign; we created an unforgettable experience that had fans raving.
THE CUTEST VIDEO
Get a front-row seat to the spectacle in our long-form campaign video (not shown: chopped up shorter versions for snackable content across channels).
BEHIND THE PINK
Sneak a peek behind the curtain, where donning stark black on set created a striking contrast against the pink extravaganza, adding a touch of humor (and heat — it was hot!) to the mix.
Picnicking with Pals
The centerpiece of this campaign was Hello Kitty, flanked by friends in a picnic setting. The key to our triumph? The talent from the Sanrio network - superfans who brought authenticity and pre-existing relationships to the forefront. The result was a campaign that was as captivating as the dessert assortment that graced our picnic setup.
Kitty's Hideaway
Step into a whimsical dreamscape with our latest Hello Kitty campaign video. Watch as our leading lady, the ever-charming Kitty, playfully peeks around corners in a world with soft, hazy hues. It's all about chill vibes, cool drinks and cuter-than-cute companions!
Rolling Into Colorful Adventures
We went to the beach, using a variety of transportation modes to spin an engaging narrative. Each product, decked out in its unique color palette, became a hero, reflecting the playful, adventurous spirit of Hello Kitty. This innovative approach led to a compelling campaign that resonated with Hello Kitty fans globally.
MODEL AND STYLING INSPIRATION
With a strategic twist and a punch of imagination, we've paired each Hello Kitty item with talent and wheels that truly embody its spirit. Decked out in vibrant colors that harmonize perfectly with each product, we've crafted a daringly vivid spectacle for the trailblazing Hello Kitty fan.
