Keith Haring and Jean-Michel Basquiat

BRIEF

Develop launch campaigns for Artestar featuring Keith Haring and Jean-Michel Basquiat's artwork, capturing their raw east coast spirit and love for wall art.

SOLUTION

Strap on our creative boots, stock up on art supplies, and recruit a pair of authentic mural artists for a downtown photoshoot. Mixing real-life artistry and bold graphics, fabricate an aesthetic that truly encapsulates their spirit.

SERVICES & SUPPORT

Campaigns, Creative Direction, Illustration, Messaging, Strategy

Creative Direction: Garry Booth
Graphic Design: Jair Vera
Photo / Video: Jeremy Eichenbaum
Producer / Stylist: Macie Day
Talent: Brittney S. Price, Ryan Milner

Artistry Unleashed

The challenge was monumental, but so was our resolve. We didn't just want to emulate the raw talent of Haring and Basquiat; we wanted to honor it. Our solution was a daring blend of real-life artistry and imaginative graphics. The outcome? A product launch that did more than just reflect their genius - it celebrated it.

KEITH HARING

Keith Haring, revered for his graffiti-inspired art, utilized his work as a platform for social activism. Our creative execution took inspiration from his bold style, adding a contemporary edge while preserving the potency of his message.

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Jean-Michel Basquiat

Jean-Michel Basquiat, a self-taught artist, drove his neo-expressionist art with social commentary. Our creative execution paid tribute to his raw and thought-provoking artistic style.

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Haring and Basquiat in 1987, © George Hirose

Basquiat ‘King Pleasure’ Store, Los Angeles, CA