GUY FIERI

BRIEF

Collaborate with Guy Fieri to create visuals that would captivate his fanbase for a new cooler launch.

SOLUTION

Roll up our sleeves, collaborate with Fieri's Flavortown Kitchen, and prepare a feast so tantalizing, it'll make you holler 'Shut the front door!'

SERVICES & SUPPORT

Campaigns, Creative Direction, Illustration, Messaging, Product, Strategy

Creative Direction / Product Design: Garry Booth
Graphic Design: Travis Naman
Photo / Video: Jose Prado
Producer / Stylist: Macie Day
Food Consulting / Stylist: Carolyn Avelino

WE’RE ROLLIN’ OUT

Buckle up, because we took a wild ride into the belly of Fieri's Flavortown Kitchen. With a profound love for all things Fieri and an uncanny knack for out-of-the-box creativity, we whipped up a fresh product illustration and tablecloth-inspired side panels, all while orchestrating a studio shoot that's as tantalizing as a sizzling steak. Partnering with the culinary consultant/stylist Carolyn Avelino, we created visuals that would make you hungrier than a wolf at moonlight. And the best part? The Flavortown team treated our crew to an epic feast on shoot day - now that's a partnership we can sink our teeth into!

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BEHIND THE SCENES

From sketch to fruition, concepts evolve into tangible designs. We had an array of initial ideas, some so brilliant they almost saw the light of day. The highlight? Collaborating with a food stylist who could make even lettuce look like a star, each piece meticulously arranged for that perfect shot.