FINCH
BRIEF
Integrate a masculine touch into Papyrus stores without compromising their inherent charm, creating an innovative brand that emanates joy and anticipation.
SOLUTION
Enhance the brand's family of flying friends by introducing the finch - a symbol of joy and brighter future. With a catchy name in hand, shape the visual atmosphere for the brand and its debut collection.
SERVICES & SUPPORT
Branding , Creative Direction, Illustration, Messaging, Packaging, Product, Strategy
Creative: Garry Booth
WHIMSICAL WIT
When asked to introduce a masculine element into Papyrus stores, we knew it wouldn't be a walk in the park. But we love a good challenge. We introduced a new member to the brand's aviary - the finch, symbolizing cheer and optimism. This wasn't just about a name; it was about setting a mood, a vibe, a promise of something extraordinary. We struck a balance between sophistication and playful delight - making our products perfect for gifting. The creative solution was layered, blending elements of vinyl records, dad jokes, natural textures, and heartfelt family ties. The end product was not just unique and giftable but also had an organic touch for those meaningful exchanges.
A Masculine Makeover for Papyrus Stores
We ushered in the Finch to our brand roster, a beacon of optimism and cheer. More than a name, it was a promise of an extraordinary journey. We connected with Atticus Finch from "To Kill a Mockingbird," a figure synonymous with empathy and understanding. Like Atticus, our brand was resolute, never wavering from our belief in the dignity of all individuals. We developed the visual mood board for the brand and its inaugural collection. Brands like Stag Provisions and Modern Times, sharing our projected brand's ethos, influenced our brand voice - balancing elegance with a touch of whimsical wit.
