BMX
BRIEF
Unveil Igloo Coolers' "Canal Blue" BMX cooler, highlighting its robust design and superior ice retention, appealing to the adventurer in all of us.
SOLUTION
Deploy our creative arsenal: an old truck, father-son duo, and a football. Create an ideal outdoor expedition image, casting the 'Canal Blue' cooler as an indispensable adventure companion.
SERVICES & SUPPORT
Campaigns, Creative Direction, Messaging, Strategy
Creative Direction: Garry Booth
Graphic Design: Travis Naman, Ashley Beasley
Photo / Video: Jose Prado
Producer / Stylist: Macie Day
Additional Support: Jake Pollgreen
Cool Adventures, Cooler Memories
The reveal of the "Canal Blue" BMX cooler from Igloo Coolers was far from ordinary—it was a rallying cry for every adventurer with coolness in their veins. This cooler, a titan of ice retention and rugged design, didn't just defy lukewarm—it dared to defy the ordinary. Our approach? A narrative as rich and vibrant as the cooler itself. A trusty old truck, a dynamic father-son team, the buzz of a football, the tempting scent of a BBQ, and the calm of a local lake—showcasing the BMX cooler's instrumental role in every memorable outdoor escapade.
A Frosty Fortress of Features
The BMX cooler is a feature-packed frost factory. To showcase this, we played around with a typographic overlay on video, bringing attention to its stainless-steel parts and rubberized T latches. The result? A lifestyle-infused visual narrative that breaks the ice.
