Anheuser-Busch InBev

BRIEF

Shape a marketing campaign for Budweiser and Bud Light coolers, capturing the brand's bold spirit while honoring its heritage.

SOLUTION

Collaborate with a local photography studio, flex our graphic design prowess, and forge a campaign that's both bold and modern yet seamlessly integrates with the brand's visual language.

SERVICES & SUPPORT

Campaigns, Creative Direction, Messaging, Strategy

Creative Direction: Garry Booth
Graphic Design: Ashley Beasley
Photography: AIM Studio

Where Cold Meets Bold

We channeled the product's bold, no-nonsense spirit. Working alongside our buddies at AIM Studio, we played with lighting, color, and angles to craft a campaign that was not only bold and modern but also perfectly in sync with the brand's style guide. This project offered a fantastic chance to pair the cooler design with the can design, driving the concept home in the most visually impactful way.